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David Saranga (; born February 18, 1964) is an Israeli diplomat, Israel's former ambassador in Romania. He served as the Senior Foreign Affairs Advisor to the President of the State of Israel, Reuven (Ruvi) Rivlin, and former Head of European Parliament Liaison Department at the Israeli embassy in Brussels. Prior to that he served as Consul for Media and Public Affairs of Israel in the United States.Leventher, Uri, " The diplomat who tweeted", Globes, October 14, 2009. Saranga was responsible for Israel's image in the United States and was the liaison person of Israel to the American media. The Jewish Chronicle described him as "The man whose campaigns are rebranding Israel." Meet David Saranga, the man whose campaigns are rebranding Israel, David Russell, The Jewish Chronicle, May 22, 2008 Saranga's initiative to invite Maxim magazine to Israel generated debate about the definition of public diplomacy. Prof. John H. Brown of Georgetown University described this initiative as the first event in a new branch of Public Diplomacy. Public Diplomacy Goes 'Pubic' , John H. Brown, University of Southern California public diplomacy site, July 11, 2007. Saranga was the first diplomat who implemented Web 2.0 governmental initiatives, including the first official blog of a country, Israel Video Blog aims to show the world 'the beautiful face of real Israel', Ynet, February 24, 2008. a MySpace page, Israel seeks friends through MySpace page, Bobby Johnson, The Guardian, March 23, 2007. YouTube channel, Facebook page Israel's New York Consulate launches Facebook page, Ynet, December 14, 2007. and a political blog. Latest PR venture of Israel's diplomatic mission in New York attracts large Arab audience, Ynet, June 21, 2007.
Saranga fielded questions on behalf of Israel in what was the first government worldwide press conference via Twitter to take questions from the public about the December 2008 war with Hamas. Battlefront Twitter , HAVIV RETTIG GUR, The Jerusalem Post, December 30, 2008. Israeli Consulate to hold public press conference via Twitter , Daniel Sieradski, JTA, December 29, 2008.
In March 2008, former Time Out Tel Aviv editor David Kaufman wrote a feature story about Israel's branding project, where he profiled the wide range of initiatives Saranga launched during his tenure in New York. Best Face Forward, By David Kaufman, AdWeek, Published March 17, 2008.
Saranga has also served as the First Secretary for Media and Public Affairs at the Israel Embassy in Spain and as deputy ambassador at the Israel Embassy in Romania. He prepared for public service in the Israel Ministry of Foreign Affairs, where he studied Diplomacy and Political Economy. Saranga earned his B.A. degree from the Hebrew University Department of Social Sciences (1990), and he received his MBA degree from the Hebrew University Business School in 1993.
After recording artist Yusuf Islam, formerly Cat Stevens, dedicated a song to the children of Gaza Strip, Saranga criticized that the song was not dedicated to all the children of the region, including Israeli children who are victims of the violence. Israeli Official Blasts Cat Stevens' Song for Gaza Children, Joshua Rhett Miller, Fox News, January 26, 2009.
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